Web Design

Four essential tips for improvement of your web design

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A good web design is necessary for a business. An ideal web design will help users to better understand the brand image that the company wants to convey, thus creating a higher level of corporate identity. An organized, neat and well-maintained web design is more appealing to the user in terms of appearance than an unorganized, cluttered web design, thus attracting users to visit the website for a longer period of time and making them curious about the company’s business.

In addition, a more aesthetically pleasing and well-organized web design can help a company gain the trust of its users and make them take the time to check out the company’s website. The more effort you put into your web design and the more you focus on creating a good user experience, the better the return and the more potential customers you will get.

Here are four essential tips for improvement of your website design:

Great Website Layout Design

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In addition to aesthetics, it is important to have a plan for the layout of your website. Even if the visual elements such as colors and fonts are well done, if users cannot navigate easily and have to spend too much time to get the information they want, they will think they are not getting a good user experience and turn off the site. Nowadays, people’s attention span is very short, so it is important to make sure that the layout of your website is planned and that the most important information about your business is placed where users can see it when they open it.

Keep it mobile friendly


In modern times, people have become so accustomed to picking up their cell phones to access any information they need that opening a website on their phone is something everyone does every day. Therefore, when designing web pages, it is important to make sure that users can open the site on their cell phones as clearly as they can on their computers. It is very important to keep it mobile friendly.

Eliminate oversized images and blurred terms

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If you use too large images on your website design, it will make the web pages load slower and take longer to open. If the page does not open faster, users who want to get information quickly will lose patience and stop browsing the site. Also, when designing web pages, you need to avoid using a lot of difficult terms for the content, which will make it difficult for users to understand and be impressed by the content.

Focus on SEO optimization


Having a more complete SEO strategy when setting up your website will bring more traffic to your website. In this case, the site will be more easily found by potential customers and will give the company the opportunity to connect with them. In addition, using an SEO strategy when designing your website will also prevent the need for more unnecessary upgrades to your website later on.

If you need to optimize your website, consult web design agency here to ensure that you give your customers the best experience visually!

Best Trends in Web Design for 2020

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Dark Mode

An interactive mobile apps and websites color scheme, mindful of your native OS settings and showing you either a light or a dark theme of the site.

Some web design agencies had started adopting a dark manual mode years ago. For those night owls who favored a dark web interface, it was a simple control switch at one of the corners of the websites. Following the recent addition of dark mode on Android, Windows and Apple devices, major native applications on mobile and desktop have adopted a complementary dark theme (or light one, depending on their default).

Color Gradients

Gradients, the progressive transition from one hue to the next. Gradients were used to build (semi)-realistic environments, before flat design dominated digital interfaces. Several years ago, with the rise of flat design, a transition seems to occur from pure flatness to gradient-infused designs, again showing some depth. In addition, the gradient trend applies to typography, in which the font color is set to a gradient; this also pushes the web to make full use of this effect for bolder and larger typography.

There is no web technology in particular that makes the gradients more attractive. Gradients were possible as backgrounds, fonts and on elements with good support before.

Frosted Glass

The effect of frosted glass is the semi-transparent and blurred appearance of elements behind another. It was initially introduced via Windows Aero on a large scale to the Windows user interface. It was later adopted by Apple and major app developers for their OS and apps as well. It has been a very rare occurrence so far, but you will also see this nifty-looking impact on the web gradually. Current common uses are those for image navigation bars or text backdrops.

This effect had to be simulated in an elaborate way on the web which made implementation difficult. However this is now supported in most modern browsers with the new stylesheet property backdrop-filter. It’s also modern-looking and with half-transparent, strong backgrounds, elegant fallback is easily possible.

3D Elements

Big, graphics and videos similar to cinema. Some are actual 3D renderings and others are interactive videos playing with your scrolling. The common ground lies in Internet media sophistication to catch your attention.

This is more of a gradual evolution than a pattern in the technical sense. With the ability of cheap smartphones to reproduce high-definition videos and 3D renderings at this time and the web becoming more mature, web designers and developers have the opportunity to use technologies like this without worrying about the failure of the playback and the need to build fallbacks around it.

Horizontal Scrolling

Horizontal scrolling of otherwise breaking elements to the next line. Especially on the mobile, where there is limited horizontal space, we are seeing an increase in web designs using non-breaking lists that need to be scrolled horizontally for more content.

No particular technology is responsible for progressing, this seems to be a change coming from the need to have plenty of content on a small screen. Horizontal scrolling, without having to scroll down arbitrarily long to get to the next segment, allows you to tease the material. This can be seen on the web as a change in UX, particularly because gestures like these are already popular in native apps.

Out-of-the-Box Designs

Grid-like configurations on the grid elements usually with transformations, rotations, overlaps, and minor deviations.

Grid and flexbox technologies are responsible for grid-like design, both of which are practically accepted in all the modern browsers.

Designers are already trying to break out of the obvious grid pattern, with parts placed on top of each other by asymmetric elements and overlaying. The help needed for safe production use is not too long ago, in reality both methods of layout still have features in active development (such as subgrids, flex-gap and space-even). We should expect web designers and developers to pursue more cases of use with potential creative variations as this is a new development in terms of the web.

How to Become a Good Freelance Web Designer?

How to Become a Good Freelance Web Designer?

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Maybe you’re a pretty good web designer and you’ve worked in an agency for a while. Maybe one day, you’ve had an epiphany and you want to start working on your own and be your own boss.

Well, if you’re going to think that way, then you’re going to go the freelancing route. Being a freelancer, you’re going to meet some challenges along the way and you also have to think that since you’re on your own, there is no web development agency that will help you.

That being said, if you’re still convinced and bent on becoming a bonafide freelance web designer, then read ahead to find out how you can become a good one.

  • Time Management

One of the skills that you have to master is time management. Since you’re going to be on your own, you have to learn how to manage your time well. This is especially true if you’re going to cater to more than one client at a time. It can be quite a challenging experience, but once you’ve mastered this particular skill, everything will be smooth sailing from here on out.

  • Know Your Rate

When you’ve worked in an agency, chances are that you are billed on a monthly basis. However, it works a bit differently when you become a freelancer.

Here are some tips to know your current rate as a web designer:

  • Market Research- What is your specialty? If it is a particular something about web design, research the internet about the usual rates that other freelancers impose for a similar service.
  • Your Expenses- Market research can only get you a general idea of your rates, but you also have to factor in your expenses as well. It might be that you’re using a far more advanced program than many others out there and it also might be true that you’re living in a state with a much higher rent charge. Factor those in when you’re calculating for your rate.
  • Raise Your Rate- At some point, you will gain more experience in the field and you are then allowed to raise your rate. Some factors to consider before you increase your rate would be your level of professionalism, the quality of your work, and your reputation.
  • Use the Right Tools-Since you’re going to be on your own for a while, it would be best to acquire some tools to help you with your job. Some of the most useful tools are:
  • Sketchboard- This is a tool that allows you to create diagrams, mindmaps, and mockups for your project.
  • Type Anything- This tool allows you to use and create typeface combinations so that you can experiment with what works best on your websites.
  • HubSpot CRM- This probably one of the best free CRM systems out there. This allows you to create emails and it allows you to track emails when the client has opened it and such. It also has a couple of nifty features out there and they’re all for free!
  • Zoho Invoice- An easy to use and a robust invoicing tool that helps you create invoices and get paid instantly.