In this day and age, people pretty much cannot live without their smartphones. They do a lot of things on their handy devices such as watching their favorite content, messaging their friends and family, playing games while at a commute, and so much more.
Although mobile devices can certainly be used for entertainment, it can also be used for business purposes as well. In fact, major businesses nowadays have an app of their own and they have achieved massive success with its use.
Now, you might think that getting app developers to work on your app is expensive. Well, that is true to some extent, but because of fierce competition and the fact that there are now a lot of developers that can take on app-building projects, there is no excuse not to have an app built for you. So in this article, I will go over some ways your business can grow with a mobile app.
Be Visible to Your Clients at All Times
According to a recent survey, the average American spends over two hours on their preferred mobile devices. We practically have a mobile device that we can hold on the palm of our hands, can be placed in the pockets, or even use one mounted on a table or in the car.
What this means is that there is now a major shift towards mobile in that most people prefer using portable devices as opposed to desktop counterparts. This translates into better business visibility if you opt to have a mobile app created for your own business.
Market Directly to Your Consumers
With the use of a mobile app, you can enable push notifications so that your customers will be notified about your new products and services.
Aside from that, they can also peruse your existing product catalog right from within the app, making it more convenient for them to buy whatever it is that they like.
Increase Customer Engagement
When people want to do business with you, they want to get a hold of you right away, especially if they have queries or concerns about a particular product you are selling. Having an app would allow you to have a direct link with your customers so that they can engage with you quickly and easily. Failure to communicate to your clients may result in decreased profits.
Build Brand Recognition
A well-built application with all of the features that make your customers lives easier is always going to breed avid fans. That being said, since you can integrate many different social platforms in your application, they would not hesitate to share your app with their
friends and family. Basically, you ditch traditional forms of advertising in favor of the new-age advertising method that is your app.
Complement Your Existing Website
I am assuming that you already have an existing business website and you might think that having an app built for your business will require you to ditch the old platform. No, that is not a good thing to do. You see, a mobile app just complements your existing website, if anything. So, you run both your website and your app at the same time, thus providing your customers with another avenue to communicate with your company.
Most People Are on Mobile
As mentioned before, more and more people spend their time on mobile more than a desktop computer which means that you are missing out on a huge opportunity to be with your customers if you do not have an app built for your business.