When creating a blog, you need to be focusing on a niche before you start anything else. That is because your content strategy and the way you will design your blog should be in-line with what your target audience likes.
Finding your niche is very important because it allows you to know which topics you need to write about, as well as making sure that the marketing of your blog will be strategized according to your target audience.
But, how exactly do you find your niche? Read on to find out.
Find Your Niche Using Keywords
You may have already heard about search engine optimization, right? Well, you can find your niche quickly by using an external keyword research tool. There are many of them out there, but if you want a free solution that does the job well, I suggest that you use Google’s External Keyword Tool
Using this tool, you will get to know both global and local search volumes for particular keywords. You will also be given some related keywords that you can use as well.
You want to find a niche that has at least 1000 global searches a month. After all, you want to market your blog to as many people as possible, right? The higher the search volume, the better the niche will be.
Just keep in mind that you will also go against stiff competition, which is why you need to create a good content strategy that trumps whatever it is that your competitors are doing.
Check Out Keyword Competitiveness
Once you have found some suitable keywords that you can use for your niche market, you can also test how competitive the niche is. You can do this by just using Google’s search engine and then typing your chosen keywords.
The more pages that you see on the overall search results (which should be seen at the top of the page), you will find out how competitive the keywords are. You may also look at your PPC competition as well.
Determine Whether You Should Go or Say No
Let’s say that you have chosen the keywords “how to make a kiteboard?” After using the search term, you find that there are over 96,000 pages that talk about that particular query. But, I encourage you to refresh the page a couple of times and notice if the PPC ad changes. If it doesn’t and it stays relatively the same, then that means that your real competition is not as high as you’d thought it would be. In this case, you would want to say ‘Go’ because you will only go against a couple of competitors.
After you have chosen the right keywords, you should now get your own domain. Keep in mind that if you want your blog to be successful, you want to get your own premium domain for better speed and performance (as well as security).
You want to use some of your keywords for your domain name so it would be much easier for the search engines to track your page.