Affiliate Marketing

How Does an Affiliate Program Work?

405 277 Theodore Reid

How does a company let the public know about the products that they are selling? Well,
they do that by advertising, of course. Traditional advertising methods would have them
either go to the popular TV or Radio stations and have their products be showcased
from there.

Then, the internet became one of the most important things in our lives and so,
companies are leveraging the medium to make use of online ads to help them advertise
their goods.

The problem with the aforementioned forms of advertising is that they are basically one-
off in that when you implement them, it is only a matter of time before it is
overshadowed by others.

Aside from that, you could potentially be spending a lot of your advertising money and
you will not get the results that you want.

So, how can a company advertise their products in the most cost-effective way? Well,
businessmen should turn their attention to affiliate marketing.

Why Affiliate Marketing

Affiliate marketing is where you look for content creators or someone who has a well-established audience base for help in promoting your products.

Advertising what you offer this way will actually yield more positive and long-lasting
results simply because of the method that is used to advertise your products.

You see, unlike traditional forms of advertising, your affiliate marketers will create
content that their audience will consume. In other words, they will promote your
products through this medium.

As you can already tell, this is a surefire way to get the message across and allow
people to know about you and your company, as well as what you offer.

Then, it is your affiliates’ job to entice their audience to buy whatever it is that you are
offering and, in turn, you will pay them through commissions.

That is basically how affiliate marketing works.

What is an Affiliate Program?

There are so many content creators out there, but those people with the biggest
audiences should be the ones that you hire. However, it is not going to be easy to
convince them to work with you.

You see, the affiliate marketing landscape is quite competitive and if you are not offering
content creators something that will make them consider your offer, you are just going
to waste your time.

Affiliate programs are basically what tells them about your entire advertising campaign.
What products you’re selling, how they will get compensated, how much money they
could potentially earn, among many different parameters.

An affiliate program is your hook; something that will help convince potential affiliates to
join your cause.

Why It is Necessary

Affiliate programs are necessary for a variety of reasons, such as:

  • It helps you convince potential affiliates to join your ad campaign
  • It allows you to effectively manage your affiliates
  • It helps you track you and your affiliates’ progress
  • It can help streamline the entire process
  • It eliminates language barriers, especially since you are going to hire an affiliate
    manager that knows many languages
  • It makes use of contemporary methods of advertising, allowing you to get more
    for less.

How to Make Money Through Google AdSense

459 180 Theodore Reid

Do you want to take your blogging strategy on a greater level? Google AdSense is a platform you must explore, then. It is an advertising program allowing people to run ads on their own blogs, YouTube videos or websites. These ads are generated from companies that utilize Google’s AdWords programs.

The Pros and Cons to Making More Money Through Google AdSense

Pros

  • The Google AdSense program is free to join.
  • The eligibility requirements are not hard to provide, meaning you can monetize your blog or website even when it’s still new.
  • There are multiple of ad options You are free to customize the overall look, feel and vibe of your website.
  • Google will pay you monthly by direct deposit, once you meet the $100 threshold.
  • You are free to manage ads on many websites from a single AdSense account.
  • There are lots of options to run ads on RSS feeds and mobile devices.
  • You can add it conveniently on your Blogger and YouTube accounts.

Cons

  • When a person clicks on your AdSense ads, you can make some money. However, if this visitors leaves your web page, then you would still lose opportunities to more money through your own offerings, or earn commissions through affiliate products. If you want to offer more affiliate marketing programs in Malaysia, then you better improve your strategy.
  • It doesn’t really pay more compared to other similar programs.
  • Google will decide if it wants to terminate your AdSense account. That can be done in an instant. Clearly, they are not very forgiving when it comes to breaking the rules.
  • Traffic takes time to generate. In order to earn more through AdSense, you need lots of traffic.


Google AdSense is an amazing monetization tool, though you still need to work hard to experience all the amazing benefits and advantages. Remember, Google has plenty of rules that you can’t afford to overlook. Be aware of this, if you can’t afford to lose your account forever.